Did you know the average online cash gift is $128, but the average stock gift is $8,000? From stock gifts to crypto donations and donor advised funds to endowments, these additional fundraising opportunities are massively untapped by small to midsize nonprofits.

Join our CEO, Karen Houghton, in partnership with our friends at Purpose Possible to learn how to tap into high capacity giving! From data to practical tips, we will walk you through why asset giving should matter to your nonprofit and how we can help.

Watch the webinar below:

‍

Imagine trying to fund your nonprofit solely through pocket change, while your donors are walking around with wallets full of untapped wealth. It may sound absurd, but that’s exactly what’s happening when organizations only ask for cash donations.

Let’s put this in perspective: 90% of wealth in the United States is held in assets, not cash. Stocks, cryptocurrency, donor-advised funds (DAFs), and endowments represent an enormous opportunity for high-capacity giving. Yet the majority of nonprofits, especially small to mid-sized organizations, are still only asking for cash.

It’s time we reframe how we think about fundraising. “Cash is king” simply isn’t true when we’re talking about financial sustainability. If your organization isn’t actively inviting donors to give from their assets, you’re leaving significant resources on the table.

Why Asset-Based Giving Matters

Let’s talk numbers. The average online cash donation is $128. Compare that to the average:

• Stock donation of $8,000
• Crypto donation of $10,000
• DAF gift of $12,000
• Endowment contributions averaging $25,000 or more. 

To raise $8,000 in cash donations, you’d need roughly 62 donors at that $128 average. But one stock gift could get you there instantly. We’re not talking about theory, we’re talking about transformational fundraising. 

At Infinite Giving, we’ve seen this firsthand. In 2024, we processed millions of dollars in asset gifts with the average stock donation value of $33,691.37. The single largest stock gift was worth $2,256,127.70.

Yet most nonprofits never ask for these kinds of gifts.

4 Asset Types You Should Be Accepting

1. Stock Donations

Donating appreciated securities is one of the most tax-efficient ways for high-capacity donors to give. When individuals sell their stocks, they may pay up to 37% in capital gains taxes. But if they donate those same shares directly to a nonprofit, they avoid capital gains altogether—and they still receive a charitable deduction for the full market value.

Accepting stock donations can boost fundraising contributions by 55%*. That kind of increase can double your budget in five years!

The primary obstacle is often infrastructure. Many small to mid-sized nonprofits simply don’t have access to brokerage accounts or the internal capacity to manage stock donations efficiently. Fortunately, new fintech platforms such as Infinite Giving are emerging to solve this problem by offering services tailored specifically for nonprofits, including opening a brokerage account.

This allows nonprofits to expand giving options without adding administrative burden, letting them stay focused on their mission while experts manage the technical side of stock donations.

2. Cryptocurrency

Bitcoin reached an all-time high of $111,970 on May 22, 2025. In 2024, an unprecedented $1 billion in cryptocurrency was donated to non-profits, digital assets are a fast-growing area of charitable giving. Crypto donors are more likely to give than the general population (Fidelity Charitable), and the IRS treats crypto as property—meaning donors can enjoy significant tax benefits by giving appreciated assets directly.

But here’s the problem: 90% of nonprofits aren’t equipped to receive crypto. The good news: platforms like ours at Infinite Giving make it simple to accept crypto (even a percentage of Bitcoin), liquidate it, and convert it into cash that can be used immediately.

3. Donor-Advised Funds (DAFs)

DAFs are another rapidly growing, yet underutilized, source of giving. With more than a million DAFs holding over $250 billion across the U.S., this is a resource no nonprofit can afford to overlook.

DAFs function like charitable savings accounts: donors make a contribution, get an immediate tax deduction, and recommend grants over time. The funds are already earmarked for giving—it’s just a matter of asking.

Add a DAF giving option to your website, start conversations with your donors, and use a tool like Infinite Giving’s DAF widget to streamline the process. Important note: DAFs are not currently regulated in a way that requires donation receipts, so it’s crucial to understand how to properly track and acknowledge these gifts.

4. Endowments

If your nonprofit isn’t talking about endowments, now’s the time. An endowment is an invested fund designed to produce annual income—essentially a perpetual gift that supports your mission year after year.

While universities and hospitals may boast multi-billion-dollar endowments (Harvard’s is $53 billion), this tool is not limited to massive institutions. Nonprofits can create micro or quasi-endowments, using even modest reserve funds to build sustainability.

This approach is especially valuable for organizations looking to reduce fundraising fatigue. Imagine covering 10-20% of your annual budget from investment returns alone—that’s the power of endowment giving.

How to Start Accepting Asset Gifts

It’s simpler than you think:

1. Open a brokerage account. Infinite Giving’s platform was built for nonprofits and handles both stock and crypto donations.
   
2. Make it visible. Add asset giving options (stock, crypto, DAF, endowment) to your website, donation forms, and outreach materials.
   
3. Educate your donors. Include messaging in your emails, social media, and campaigns that explains the tax benefits and ease of giving from assets.
   
4. Share your donation link. Infinite Giving gives you a custom giving page and link that makes it easy for donors to give from their brokerage accounts or wallets.
   
5. Say thank you—and send the right receipt. Our platform automates IRS-compliant tax receipts for asset gifts, including key details like share type, quantity, transfer date, and recipient name.
   
   

Work Smarter, Not Harder

High-capacity donors want to give more, they just need you to make it easy. Asset giving isn’t a complicated, elite-only strategy anymore. With the right tools, small-to-mid-size nonprofits can operate like the big guys and reap the same fundraising benefits.

Asset giving is the bigger bucket. It’s time for nonprofits to stop leaving it untapped. Get started with Infinite Giving to learn more.

‍